The Big Issue
Christmas 2021

Creative Direction

TBI came to us with an urgent brief for a last-minute Christmas campaign.

They had been let down by the response from their AOR and were desperate to make the most of the biggest fundraising season of the year.

We developed a big idea that could encompass a two month day-to-day social calendar. Working with vendors was always going to be tricky, so we devised a toolkit that would allow the creative to flex depending on who we could access.

Not the most polished campaign, but pitch to delivery in less than a month, and we even managed to squeeze in a couple of films.

Ads ran across OOH sites in high-traffic areas, in Print in the London freebies, and it was all supported by literally hundreds of social assets.